I was asked recently during a promotion cycle for Jebadiah Fisher Garden Seed why on earth would I start a garden seed company in 2013, the market is saturated with seed pimps. The question was a valid one, and the individual’s statement was correct.
My business model is based upon volume and honest pricing. My goal has always been to offer the Patriot and Prepper Community Heirloom Garden seed that they can afford. My eyes still roll into the back of my head as I review my competitors pricing. It’s amazing just how much money is being made off of the community.
The business is profitable……… Yet we are not gouging our customer base. Reality is starting to kick in, I have tried in vain to gain access to mediums to promote JFGS. I have been locked out, shut out and shunned. I was never naive in regards to how cut throat this business is, after all the Pimps are making millions.
During a recent brain storming meeting, I was asked by my business partner to change the business model and raise the prices to reflect current retail price points. Much less volume, less work, less inventory to stock….. And the possibility of huge profit margins. I stood my ground, the pricing will remain as is. We have mailed out thousands of pounds of Heirloom Garden Seed for a fraction of what others are charging.
I must offer a very sincere Thank You to all that have helped promote the business. There were many! There are folks behind the scenes that still help with promotions, I can’t thank you all enough.
I promised I would stay the course, I turned down the Bullhorn Guy, I have invested thousands in advertising that resulted in zero sales. The brunt of the sales have come from word of mouth and promotions from the Community. Many that purchase from JFGS understand the value, sadly there are many novices that are just now trying to wrap their heads around it.
I have no idea where we will be one month or six months down the road. I knew this would not be easy, yet for a company only five months old….. We have put a huge chink into the market share of the Seed Pimps, and they are not happy….. Not one bit.
Thank you all for your support, for your purchases, and the kind words I receive in e-mails. Jebadiah Fisher Garden Seed will not be shut down, even if it’s used only as a medium to supply a small group of Patriots and Preppers, it will be here this time next year. I might have to change a few things i.e. shipping & processing only one day a week, we shall see.
The bulk of my sales come from WRSA, as CA has graciously always promoted JFGS when ever I would ask and times I didn’t….. Thank You again CA!
Sam Kerodin is another great Patriot that has helped promote JFGS, like I said earlier there are many, too many to mention them all.
I have rejected the Used Car Salesman Techniques of promoting the business, I was naive in certain aspects of my business model and plan, having zero expertise in retail sales… Let alone Online Retail sales, I underestimated the importance of promotion, I was confident that the VALUE aspect alone would suffice to keep the business in the black.
I need to reach a broader market, this sadly can’t be done without some sort of shenanigans, I still reject the entire concept of BUY NOW…. BUY NOW…. THE WORLD IS ENDING AND GET YOUR SEEDS BEFORE THEY ARE GONE!!!!!!!
I want to continue offering the best deal out there on a retail level. Yet the challenge is the broader market. I will keep those that are interested updated, as I said we are not going anywhere and we are not raising prices. I need some time to reflect and think outside of the box.
Graphic, courtesy of http://guerrillamerica.com